Software Provider

Novomatic

An Austrian gaming giant with one of the largest land-based and online portfolios in Europe, creator of the legendary Book of Ra.

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Overview

About Novomatic

Novomatic is one of Europe's largest gaming companies, with roots in land-based slot manufacturing dating to 1980. The company's online gaming division, Greentube, develops and distributes titles based on Novomatic's classic land-based portfolio, with the Book of Ra series being the company's most iconic franchise.

Company History

Novomatic was founded in Austria in 1980 by Johann Graf and grew to become one of the world's largest gaming technology companies through land-based slot manufacturing. The company expanded across Central and Eastern Europe during the 1990s, establishing a dominant footprint in German-speaking markets. Greentube, the digital gaming subsidiary, was launched to bring Novomatic's classic titles online and has since developed original HTML5 content alongside adapted land-based content.

Technology & Platform

Greentube develops HTML5 games for online distribution and maintains the technical architecture that connects Novomatic's land-based cabinet content to online platforms. The company uses a centralised integration platform for operator API connections and produces mobile-optimised versions of its catalogue. Games are certified by approved testing labs for each regulated market.

Markets & Licensing

Novomatic and Greentube hold regulatory approvals across more than 50 countries, with particularly strong presence in Austria, Germany, Romania, the Czech Republic, and other Central and Eastern European markets. The company also holds MGA and UKGC licences for pan-European distribution.

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Specialties

♦ Austrian and central European market expertise
♦ Land-based slot heritage
♦ Fruit machine mechanics

Provider Details

Founded

1980

Headquarters

Gumpoldskirchen, Austria

Game Count

300+ online slots

Product Types

SlotsLand-BasedVLTs

Key Licences

• Malta Gaming Authority

• UK Gambling Commission

• Austria

• Romania

• Multiple European jurisdictions

Reviewed

2026-05-30

FAQ

Frequently Asked Questions

What is Greentube's relationship to Novomatic?

Greentube is the online gaming subsidiary of Novomatic, responsible for adapting and developing digital versions of Novomatic's classic land-based content, as well as creating original HTML5 titles for online casino markets.

Why is Book of Ra so popular?

Book of Ra, originally a land-based slot released in 2005, became a cultural touchstone in European casinos particularly in Germany, Austria, and Central Europe. Its online adaptation brought the familiar mechanic to digital players, and its expanding symbol free spins remain widely copied.

Does Novomatic make online casino games directly?

Novomatic's online casino content is developed and distributed through Greentube, its digital gaming subsidiary. Greentube handles HTML5 development, operator integrations, and regulatory compliance for the online segment, while Novomatic continues to focus on land-based manufacturing and operations.

How many markets does Novomatic operate in?

Novomatic has a presence in more than 50 countries across its land-based and online operations. Its strongest markets include Austria, Germany, Romania, Poland, and the Czech Republic, with broader European reach through Greentube's MGA and UKGC licences.

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