Software Provider

Play'n GO

A Swedish slots specialist renowned for high-quality narrative-driven HTML5 games, including the iconic Book of Dead.

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Overview

About Play'n GO

Play'n GO is a Swedish game developer that has built one of the strongest slot catalogues in the industry, with a particular strength in adventure and mythology-themed games. The studio is best known for Book of Dead, one of the most widely distributed and played slots in European online casinos.

Company History

Play'n GO was founded in Sweden in 1994, originally as a casino software supplier. The company transitioned to a game-only focus and gained significant traction in the 2010s as HTML5 replaced Flash. Book of Dead, released in 2016, became a defining title in the European market and spawned a series of follow-ups. Play'n GO was early to pursue US licensing, obtaining a New Jersey permit ahead of many competitors. The company releases approximately 50–60 new titles per year.

Technology & Platform

Play'n GO develops exclusively in HTML5 and invests heavily in mobile-first design. The company runs its own distribution platform, managing operator integrations directly. Play'n GO introduced its Cascading Reels and Cluster Pays mechanics early, with Reactoonz being among the most notable Cluster Pays implementations.

Markets & Licensing

Play'n GO holds licences in Sweden, Denmark, the UK, Malta, Netherlands, Germany, Spain, Italy, Belgium, Romania, and New Jersey, USA.

Signature Games

Review coming

Reactoonz 2

Review coming

Legacy of Dead

Review coming

Moon Princess

Specialties

♦ Egyptian adventure themes
♦ Rich Wilde character franchise
♦ Cluster Pays mechanic
♦ Early US market entry

Provider Details

Founded

1994

Headquarters

Växjö, Sweden

Game Count

300+ slots

Product Types

Slots

Key Licences

• Malta Gaming Authority

• UK Gambling Commission

• Swedish Gambling Authority

• Denmark

• Netherlands

• New Jersey (USA)

Reviewed

2026-06-04

FAQ

Frequently Asked Questions

What is Book of Dead?

Book of Dead is a high-volatility Egyptian adventure slot released by Play'n GO in 2016, featuring the Rich Wilde character. It has become one of the most widely deployed and played slots in European online casinos, known for its free spins bonus round with expanding symbols.

Does Play'n GO make live casino games?

No. Play'n GO focuses exclusively on slots and does not produce live casino, table games, or other casino products. Its strength is in slot development volume and quality.

Is Play'n GO available in the US?

Yes. Play'n GO obtained a New Jersey Division of Gaming Enforcement licence, making it one of the earlier major European slot studios to enter the US regulated market.

What is Play'n GO's flagship game?

Play'n GO is best known for Book of Dead, an Egyptian-themed slot featuring an expanding symbol in free spins that has become one of the most widely distributed online slots in the regulated market.

What RTP range does Play'n GO use?

Play'n GO slots typically publish RTP values in the 94-96.5% range, with most flagship titles sitting close to 96%. The studio is mobile-first, building each game to run natively in the browser on desktop and mobile alike.

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